Flavor SAO Shop Tea Milk MO NHIEU NHUNG NHANH DONG CUA
08-11-2021Business Guide
Master essential business strategies and practical management insights for VI SAO QUAN TRA SUA MO NHIEU NHUNG NHANH DONG CUA. Exclusive guide by Safe King consulting team.
Explaining the reasons leading to failure in the milk tea business is quite complicated, but the following main factors can be mentioned:
1. Lack of business experience and knowledge
Today, milk tea shop owners and owners are mostly young people. Seeing that the milk tea business market is highly profitable, they also follow the trend but are not prepared in terms of knowledge and good business strategies.
Experience takes time to gain. Some people even say that you need to fail to learn from experience. It's certainly not wrong, but instead of waiting to fail before drawing lessons, why not observe and learn from the failures of others to draw lessons for yourself?
Business is a battlefield, requiring business people to have a "gritty" mind. That's not to deny that young people can't do it. Therefore, young people need to equip themselves with necessary knowledge, typically:
Experience takes time to gain. Some people even say that you need to fail to learn from experience. It's certainly not wrong, but instead of waiting to fail before drawing lessons, why not observe and learn from the failures of others to draw lessons for yourself?
Business is a battlefield, requiring business people to have a "gritty" mind. That's not to deny that young people can't do it. Therefore, young people need to equip themselves with necessary knowledge, typically:
- How to mobilize capital, manage cash flow, equip raw materials to save and still have capital flow to maintain through difficult times.
- Short-term and long-term plans for milk tea shop_
- Carefully understand market needs and identify target customers.
We know that the milk tea market is now very blooming, so is it about to be saturated? Not yet, because there are many people opening but there is no clear strategy, so gradually they close the shop right after 1-2 months of opening. So let's see how product factors affect section 2.
2. Product quality is not good
Now walk a bit down the street and there will be a milk tea shop. If you want to drink pearl milk tea, or chocolate milk tea, matcha, strawberry, or fresh milk with brown sugar pearls, every shop has it, the flavor is no different, some places are bland and full of spices, nothing special.
The reason is also because they only focus on sales quantity to gain immediate profits without focusing on the quality of the product to retain customers in the long term. Customers are increasingly focusing on health, they always want to find "cool" drinks, so there is a need for shops that make a difference with natural ingredients, with beautiful, "mindful" preparations.
Over the past year or so, people have become familiar with the phrases "homemade milk tea" and "homemade milk tea" and "mother's cooked milk tea" to gain customer trust. But whatever the reality is, it's just simple homemade recipes and non-quality ingredients that also lose customer trust. Therefore, the initial investment to learn how to prepare, how to choose good ingredients, how to preserve ingredients, how to creatively combine ingredients to create different, unique products is extremely necessary to focus on product quality.
The reason is also because they only focus on sales quantity to gain immediate profits without focusing on the quality of the product to retain customers in the long term. Customers are increasingly focusing on health, they always want to find "cool" drinks, so there is a need for shops that make a difference with natural ingredients, with beautiful, "mindful" preparations.
Over the past year or so, people have become familiar with the phrases "homemade milk tea" and "homemade milk tea" and "mother's cooked milk tea" to gain customer trust. But whatever the reality is, it's just simple homemade recipes and non-quality ingredients that also lose customer trust. Therefore, the initial investment to learn how to prepare, how to choose good ingredients, how to preserve ingredients, how to creatively combine ingredients to create different, unique products is extremely necessary to focus on product quality.
3. Bad service
Products and services are two inseparable elements. There are many shops that focus too much on products and forget to invest in services.
The service here is realistic factors that bring customer satisfaction such as staff attitude, customer care.
Especially nowadays, customers are quite sensitive and intelligent. Customers will only come back to you if your attitude is good, welcoming, and enthusiastic.
The ancient saying "customers are superior" is always relevant in all times, especially today's 4.0 era. Because as you can see on Facebook, Google and other food websites, there are always many reviews about the restaurant's products and services. If you are weak in just one element, bad news will spread and it will be difficult for you to develop in the long run.
Therefore, you need to train employees' attitudes and skills to have good service and handle situations well to meet customer needs.
The service here is realistic factors that bring customer satisfaction such as staff attitude, customer care.
Especially nowadays, customers are quite sensitive and intelligent. Customers will only come back to you if your attitude is good, welcoming, and enthusiastic.
The ancient saying "customers are superior" is always relevant in all times, especially today's 4.0 era. Because as you can see on Facebook, Google and other food websites, there are always many reviews about the restaurant's products and services. If you are weak in just one element, bad news will spread and it will be difficult for you to develop in the long run.
Therefore, you need to train employees' attitudes and skills to have good service and handle situations well to meet customer needs.
4. Bad marketing campaign
Today's 4.0 business era cannot be separated from marketing and advertising activities of brands and products.
If you have good products and good services, if you don't "scream" for everyone to know, how will money flow into your pocket? Therefore, today almost all business units focus on marketing methods for advertising such as setting up fanpages, running Facebook ads, Google ads, introducing on social networking sites like Zalo, Instagram to expand brand awareness. In addition, you should not ignore advertising methods such as hanging banners, standees or distributing flyers... Do all the advertising methods within your ability to let customers know that "here I have delicious milk tea, served to your heart's content". See, then the money will pour into your pocket.
If you have good products and good services, if you don't "scream" for everyone to know, how will money flow into your pocket? Therefore, today almost all business units focus on marketing methods for advertising such as setting up fanpages, running Facebook ads, Google ads, introducing on social networking sites like Zalo, Instagram to expand brand awareness. In addition, you should not ignore advertising methods such as hanging banners, standees or distributing flyers... Do all the advertising methods within your ability to let customers know that "here I have delicious milk tea, served to your heart's content". See, then the money will pour into your pocket.
5. No difference
What is the difference here? Space. Beverage. Service. Do you see it as a combination of the above? All of this is just to clarify a single truth: Be different or die.
That is a vital principle to survive in today's times.
You advertise heavily. There are customers coming.However, your shop is like countless other shops, people just come to enjoy the first month's promotion. People come the first or second time and find it normal because nothing leaves an impression that makes them want to come back again.
So why don't you equip your shop with some outstanding differences so that customers will immediately think of your shop every time they want to go on a date. That also depends on your target customers and you must have capital to maintain, give first and receive more.
For example, some beautiful photo shooting angles for teenage shops, regularly changing styles to suit the event to have new things for young people to "seek phi"; A large, luxurious and quiet space to work or meet partners of shops targeting office customers; or an ancient style, Korean or European-American style to target foreigners. And what cannot be forgotten, no matter which customer you target, is that your drinks must regularly have new dishes, with careful research to suit their tastes to meet the needs of customers who always want to receive new things. And there are often special offers, surprise gifts or promotions for customers and of course don't be too boring, always having promotions is really no different.
That is a vital principle to survive in today's times.
You advertise heavily. There are customers coming.However, your shop is like countless other shops, people just come to enjoy the first month's promotion. People come the first or second time and find it normal because nothing leaves an impression that makes them want to come back again.
So why don't you equip your shop with some outstanding differences so that customers will immediately think of your shop every time they want to go on a date. That also depends on your target customers and you must have capital to maintain, give first and receive more.
For example, some beautiful photo shooting angles for teenage shops, regularly changing styles to suit the event to have new things for young people to "seek phi"; A large, luxurious and quiet space to work or meet partners of shops targeting office customers; or an ancient style, Korean or European-American style to target foreigners. And what cannot be forgotten, no matter which customer you target, is that your drinks must regularly have new dishes, with careful research to suit their tastes to meet the needs of customers who always want to receive new things. And there are often special offers, surprise gifts or promotions for customers and of course don't be too boring, always having promotions is really no different.
In addition to the above main factors, there are also other reasons such as poor location, too many or too few menu items, wrong product pricing or inappropriate space decoration design, which are also the causes of failure in the milk tea shop business. Therefore, future bosses need to consider and prepare carefully for the above factors. If you are truly passionate and dedicated to the beverage business but are not confident in your knowledge or experience, don't rush to spend money to open a shop right away. Instead, spend some money to invest in "brain matter" first, take professional training courses for all the necessary things before opening a shop. Don't be foolish to spend money on cheap courses that will cost you money, research carefully before starting.
All of the above are objective basic factors concluded through practical observations, hoping to bring useful things to you in your business.
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Wishing you success!
